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What are the new Google data-driven attribution features?
Google recently announced two new data-driven attribution features: A simulation tool that allows advertisers to estimate the impact of switching to data-driven attribution. This tool can be used to compare the performance of different attribution models and see how they would affect conversion rates and return on investment (ROI). Support for app conversions. This means that […]
Introducing INP – Enhancing core web vitals for better user experience
Back in early 2020, Google’s Chrome Team introduced something called Core Web Vitals. It was basically a set of signals that helped determine the quality of web pages. Well, guess what? The Chrome Team just made an exciting announcement today. They’re planning to change the metrics for Core Web Vitals to make it even better […]
10 things Google’s AI chatbot Bard can do that ChatGPT cannot
Google recently announced the availability of its AI chatbot, Bard, in more than 180 countries. The Google has also introduced new features to make the user experience even better. Bard was introduced earlier this year as a competitor to ChatGPT, which has been gaining attention for its impressive ability to provide human-like responses to prompts. […]
Google I/O 2023 Big Announcements
Google I/O 2023 Big Announcements Google I/O is an annual developer conference held by Google. It is a chance for developers to learn about Google’s latest products and technologies, and to network with other developers. The conference typically features keynote addresses from Google executives, as well as breakout sessions on a variety of topics. Big […]
Google Marketing Live 2023: How Generative AI Can Transform Your Search and Shopping Ads
Google Marketing Live (GML) 2023, Google’s annual event showcasing the latest ads product innovations, was held on May 23, 2023. The event featured several new generative AI features for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. These features aim to simplify campaign creation and enhance ad relevance by […]
